Setting Your Financial Goals and Strategic Plan in Today’s Real Estate Market

This video will walk you through how to create and setup your goals using the Agent Assist Goal Planner application.  The very first step is to create a realistic and visual map of how you plan to succeed, not only in today’s Real Estate market, but in any Real Estate market no matter what condition that market is experiencing.  By using some of these simple tools and strategic skills, anyone can achieve their desired financial goals in Real Estate.


Remember: It takes contacts to get appointments, and it takes appointments to close real estate transactions. Don’t get distracted by all the cool and online tools available today, focus on “THE GOAL” which is your overall financial success. Use this simple yet magic formula and you can not fail!

Lead and Contact Conversion

Leads and contacts come from a variety of online sources and locations. Many contacts, leads, and relationships are established and built on the Web. It takes contacts to get appointments, and you need appointments and clients to close transactions.

I recommend the following tips for best lead and contact conversion results.

  • Always respond quickly to online leads and contacts (3-5 minutes max)
  • Try to answer your phone when it rings as often as possible.
  • Your first question is: “ask how they prefer to communicate?”
  • Don’t give up on a contact/lead until 7-10 contacts are made.
  • Add, edit, manage, and update contacts, tasks, and follow-ups.
  • Timing is everything, don’t ever waste your time or theirs.
  • If they ask a question, answer it, then end by asking one in return.
  • Build better quality relationships, not bigger quantities of leads.
  • Always be listening and looking for opportunity to qualify a lead.
  • Get the appointment, meet in person, interview and get commitment

Having a good CRM or contact/lead management tool is an essential part of managing and following up with contacts you receive from the web and online sites and platforms.

The key to contact conversion and lead response management is to find and use the proper tools in which you can manage your existing clients and tasks, stay in contact with your past clients for future and referral business, while prospecting new clients to keep your pipeline balanced and flowing.

5 key areas of focus when prospecting and farming should include: 1) Best days to make contact 2) The best times to make contact 3) Response times 4) Personal persistence and 5) Response audits. Here’s an interesting study and infographic based on the research of James Oldroyd, PHD Ohio State University and David Elkington, CEO of

How To Succeed in Real Estate

There are only three things you need to be successful in real estate. Contacts, Appointments, and Closings.  If you know how much money you need to make in real estate to survive and live the lifestyle you choose, then one third of the battle is over.

Lets face it, there are so many technology tools, social media platforms, lead generating websites and blogs, and so-called experts out there both on and offline trying to tell you how to be savvy and successful…

but if you can’t produce contacts, appointments, and closings… then forget about it!

The greatest tools in the world won’t produce anything if you don’t have a realistic and practical goal, an understanding of what it takes to reach that goal, and the skill-set to put into place a fool-proof plan of action that allows those tools to perform at their best.

Set realistic goals, then put together a road map and strategic plan, then can you achieve and exceed those goals. Passion, focus, communication and negotiation skills, follow-up, and hard work are the true non-material tools that will help you to succeed in real estate.